Archive for September, 2010

Take the Odor Out of Drug Wars With Lysol

Thursday, September 16th, 2010

The revolutionary Pre-Soaking POWERBALL® bursts into action to help soften the toughest crime and corruption residues.

Above the relatively discreet picture of a dead body on El Blog del Narco, a chronicle of drug wars south of the U.S. border, run video ads for cleaning, air-freshening and mucus-fighting products.

Shrewd buy for Reckitt Benckiser, maker of Lysol, Mucinex and Finish, all of which are touted on El Blog del Narco. Outside of some remote jungle tribes who don’t have a word for “war” (or “napkin,” or “teleconference” or “microwaveable”), the blood-drenched narcotics culture too often has been ignored by the makers of home products.

Even more savvy, two videos for different products play while the audio for another two ads fight their way to your eardrums. That’s a four-for-one touch on the article.

Big thumbs up.

Beware: The image on this page is disturbing, but tame compared to other photos on this site.

Subscribe to RSS feed